The keys to success are clear goals, high performing teams, and adaptability. We put pen to paper about where these topics meet...

Understands your strategy
Emphasizes high-risk topic areas
Gives you a comprehensive picture

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Why partner with us?

You need a partner who puts tech in context. Our team has founded companies, published research, invented patents, led teams at startups, and built software at some of the world's biggest enterprises. Our experience gives us a wealth of tools to meet you where you are and make sure technology enables you.

AI, Data, and Cybersecurity

You want to innovate but don't want to worry about risky complexities. We bring experience in these highly technical areas to make sure you're using the right tools at the right time.

High Performance Teams

Who doesn't want this?! We believe strong leadership and high-trust teams achieve this best, and we parter with you to understand and plan for high-performance.

Tech Stack and Architecture

Your situation has it's own requirements, and you want to make informed decisions. We help provide you with visibility into how a system works and what to expect as it grows.

New Opportunities

You have ambitious goals and can already see the potential. We help unlock hidden insights, architect new opportunities, and prove out ideas.

Who you are...

Someone who wants to go from zero to one.

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A foundeR...

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...with your eyes on a big goal.
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Whether it's a new product, a new phase, or renewed high-performance energy, we partner with you to architect that goal and bring it to life.

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An Acquirer...

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...who wants to confidently buy software.

Not being a domain expert shouldn't stop you from acquiring. We provide practical, accessible tech diligence to buyers on <$5M deals.

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Special projects

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Working on something else? We love to bring our expertise to research commercialization, patent litigation, and any team with big goals in mind.

What our clients say...

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Angelina Deckinword

CEO at Black Dunes Design

Jonathon Black

CEO at Black Dunes Design

Who we are...

Technical pragmatists who specialize in defining the end-goal and selecting the right tools to get there. Our toolset comes from our expertise:

Practical AI systems
Context-driven software architecture
Secure and modular software systems to enable long-term vision

0→1 product management and startup principles
Building with trust, security, privacy, and safety in mind
Collaboratively and adaptively turning strategy into execution

First-implementations: new ideas, applied research
Leading high performing teams
Assessing and aligning tech with strategic outcomes

Ellie Daw

Founder, CEO

Patents Publications

I’ve worn many hats—from software engineer and researcher to product manager, founder, and coach—and have built a deep understanding of what it takes to develop and leverage successful technologies. I believe that tight integration between technical depth, context, and a strong grasp of business goals makes a team unstoppable. I also believe that the best tech is tech so functional and so trusted that it seems to disappear. That’s why I started Unstuck: to bridge the gap between business and technology, get over first-implementation humps, commercialize interesting tech in trustworthy ways, and help companies navigate their path to reach their full potential.

Some of the teams I've worked on include: